W&G 

The Global Source for Quality Research in Media, Entertainment & Telecommunications

Wilkofsky Gruen Associates Inc.



 

Go back to Directory of Data

Television Research Data Directory

General Television Data
Individual Broadcast Networks
Cable Research
DBS Research
C-Band, Wireless, SMATV, Telephone
Individual Cable Networks
Individual Cable System Operators
Cable System Capital Spending
Program Production

 

Television

General Television Data 
Broadcast Television
Broadcast Network Advertising
National Spot Advertising
Local Television Station Advertising
Total Television Station Advertising
Barter Syndication
Television Advertising Categories
Upfront Ad Sales
Number of Commercial Television Stations
  Affiliates
  Independents
  VHF
  UHF
TV Households
Single Set Households
Households with Two Sets
Households with Three or More Sets
Hours of Television Viewing Per Household
Number of HDTV Households
Penetration of HDTV Households
Cpms
   Broadcast Networks
      Prime Time
      Daytime
      Early Evening
      Late Night
   Television Stations
      Prime Time
      Daytime
      Early News
      Early Evening
      Late News
      Late Night
Individual Broadcast Networks
Revenues
Programming Costs
Other Costs
Operating Cash Flow
Source of Programs
Revenues by Daypart
  Prime Time
  Daytime
  Late Night
  Sports
  News
  Children's
Commercial Inventory
  Prime Time
  News
  Sports
  Late Night
  Daytime
Commercial Inventory Reserved for Affiliates
Ratings for Owned and Operated Stations
Ratings for Non-Owned Affiliates
Revenues of Owned and Operated Stations
Operating Cash Flow of Owned and Operated Stations
Program Production
Ad Revenue Per Rating Point
  Prime Time
  Total Day
Hours of Entertainment Programming
Number of New Hours of Programming by Network
Network Owned New Hours of Programming
Network Compensation
Upfront Ad Sales
Cable Research
Homes Passed by Cable
Percent of Households Reached by Cable
Cable Households
Cable Household Penetration of Homes Passed
Cable Household Penetration of All TV Households
Multichannel Penetration
Average Number of Channels Received
Average Number of Channels Viewed
Percent of Channels Viewed
Cable Network Advertising
Regional Sports Advertising
Local Cable Advertising
Upfront Ad Sales
  Prime Time
  Daytime
Basic Cable License Fees
Pay Cable License Fees
Total Cable License Fees
Basic Subscriptions
  Number of Subscribers
  Average Spending Per Subscriber
  Total Subscription Spending
Premium Subscriptions
  Number of Subscriptions
  Average Spending Per Subscription
  Total Subscription Spending
Analog Cable
  Basic Cable Subscribers
  Average Monthly Spending Per Household
  Aggregate Spending for Basic Cable
  Number of Pay Cable Subscribers
  Average Monthly Pay Cable Fee
  Aggregate Premium Subscription Spending
  Total Cable Subscription Spending
Pay Per View in Analog Cable Households
  Number of Movie Households
  Average Annual Spending Per Household on Movies
  Aggregate Annual Spending on Movies
  Number of Event Households
  Average Annual Spending Per Household on Events
  Aggregate Annual Spending on Events
  Total Pay Per View Spending
Digital Cable
Number of Digital Cable Subscribers
Digital Penetration of Cable Households
Basic Cable
  Average Monthly Spending Per Household
  Aggregate Spending for Basic Cable
Pay Cable
  Number of Pay Cable Subscriptions
  Average Monthly Pay Cable Fee
  Aggregate Premium Subscription Spending
Total Subscription Spending
Pay Per View in Digital Cable Households
  Number of Movie Households
  Average Annual Spending Per Household on Movies
  Aggregate Annual Spending on Movies
  Number of Event Households
  Average Annual Spending Per Household on Events
  Aggregate Annual Spending on Events
  Total Pay Per View Spending
DBS Research
DBS Households
Basic Services
  Average Spending Per Subscriber
  Total Subscription Spending
Premium Services
  Number of Subscriptions
  Average Spending Per Subscription
  Total Subscription Spending
Total Subscription Spending
Pay Per View Movie Spending
Pay Per View Event Spending
Total Pay Per View Spending
C-Band, Wireless, SMATV, Telephone Research
Basic Subscriptions
  Number of Subscribers
  Average Spending Per Subscriber
  Total Subscription Spending
Premium Subscriptions
  Number of Subscriptions
  Average Spending Per Subscription
  Total Subscription Spending
Individual Cable Networks
Revenues
Programming Costs
Other Costs
Operating Cash Flow
Subscribers
License Fees
Advertising
  Prime Time
  Total Day
  Ad minutes Per Hour
Household Coverage
Households Reached
Advertising Per Household Reached
Ad Revenue Per Rating Point
  Prime Time
  Total Day
Launch Dates
Hours of Entertainment Programming
Individual Cable System Operators
Basic Subscribers
Pay Subscribers
Average Basic Fee
Average Premium Fee
Revenues
Carriage Fees
Operating Cash Flow
Homes Passed
Penetration
Pay-Per-View Buy Rates
Pay-Per-View Revenues
Employment
  Management
  Administrative Support
  Customer Service
  Sales & Marketing
  Programming
  Technical
Channel Capacity
Cable System Capital Spending
Upgrade
  Headend
  Reequipping Plant
  Fiber
Internet Access
  Return Path
  Fiber
  Modems
Cable Telephony
  Switches
  Fiber
  Network Interface Devices
Digital Cable
  Converters
Video on Demand
  Servers
  Converters
Program Production
Movies of the Week
TV Series
Miniseries
Commercials
Animation
Number of Companies
Number of Productions
Live Broadcasts
TV Production by Studio
TV Syndication by Studio
License Fees Per Program
Deficit Per Program
Spending on Programs by the Broadcast Networks
Spending on Programs by Television Stations
Spending on Programs by Cable Networks
Barter Syndication
Number of Programs Owned by Network
Number of Hours Owned by Network
Percent of Schedule Owned by Network
Availability of Off-Network Syndication Programs
License Fee Per Episode for Off Network Syndication Programs
Off-Network Syndication Deals to Cable
 

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Wilkofsky Gruen Associates

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Phone:    212-279-4600
Fax:        212-279-4601