W&G 

The Global Source for Quality Research in Media, Entertainment & Telecommunications

Wilkofsky Gruen Associates Inc.



 

The following is a directory of available data series on the entertainment, media, and telecommunications industries. The data are available for historical periods as well as forecast horizons. The data also reflect domestic and overseas markets in every case. We also have general economic and demographic information, and data on business-to-business and business-to-consumer markets for other industries.

MEDIA AND ENTERTAINMENT RESEARCH

Media Household Penetration and Adoption Rates
Television
Theatrical Film Industry
Home Video
Recorded Music 
Internet
Magazines
Newspapers
Books
Radio
Outdoor Media
Theme Parks and Amusement Parks
Data on Video Games
Trade Shows and Exhibitions
Training
Business Information Services
Sports
Touring Events
Marketing
Special Events Market
Promotion
Business Directories
Time Spent Using Media
Per Capita Consumer Spending on Media
Advertising Categories and Brands
Other Key Industries
Hispanic Entertainment and Media 
International Media Markets

TELECOMMUNICATIONS RESEARCH

Telephone Service Market
DSL Deployment
Competitive Local Exchange Carriers
Equipment Spending by Carriers
Toll-Free Market
Per-Per-Call Market
Payphones
Calling Cards
PBXs
KTS/Hybrid Systems
Centrex 
Voice Processing Equipment and Services 
Services in Support of Voice Communications Equipment
Consumer Telecommunications Equipment
Data Communications Equipment and Services
Services in Support of Data Communications Equipment
Wireless Communications
Computer-Telephone Integration
Trade in Telecommunications
International Telecommunications Markets
Economic Data

 

Data following is linked to above table


Media Household Penetration and Adoption Rates

Radio
Television
Cable
Home Video
Internet
Computer
CDs
Music Video
DVD



 

Television

Broadcast Television
Broadcast Network Advertising
National Spot Advertising
Local Television Station Advertising
Total Television Station Advertising
Barter Syndication
Television Advertising Categories
Upfront Ad Sales
Number of Commercial Television Stations
  Affiliates
  Independents
  VHF
  UHF
TV Households
Single Set Households
Households with Two Sets
Households with Three or More Sets
Hours of Television Viewing Per Household
Number of HDTV Households
Penetration of HDTV Households
Broadcast Network Ratings
Independent TV Station Ratings
Cpms
   Broadcast Networks
      Prime Time
      Daytime
      Early Evening
      Late Night
   Television Stations
      Prime Time
      Daytime
      Early News
      Early Evening
      Late News
      Late Night
Individual Broadcast Networks
Revenues
Programming Costs
Other Costs
Operating Cash Flow
Source of Programs
Ratings: Primetime
  Households
  Adults 18-49
  Adults 25-54
  Adults 18-34
  All Viewers
Ratings: Daytime
  Households
  Women 18-49
  Women 18-34
  Women 25-54
  Women 35-54
Ratings: Late Night
  Households
  Adults 18-49
  Adults 18-34
Ratings: Sports
  By Event
Ratings: News
  Adults 25-54
  All Viewers
Ratings: Children's
  Households
  Children 2-11
  Children 2-5
  All Viewers
Revenues by Daypart
  Prime Time
  Daytime
  Late Night
  Sports
  News
  Children's
Commercial Inventory
  Prime Time
  News
  Sports
  Late Night
  Daytime
Commercial Inventory Reserved for Affiliates
Ratings for Owned and Operated Stations
Ratings for Non-Owned Affiliates
Revenues of Owned and Operated Stations
Operating Cash Flow of Owned and Operated Stations
Program Production
Ad Revenue Per Rating Point
  Prime Time
  Total Day
Hours of Entertainment Programming
Number of New Hours of Programming by Network
Network Owned New Hours of Programming
Network Compensation
Upfront Ad Sales
Cable
Homes Passed by Cable
Percent of Households Reached by Cable
Cable Households
Cable Household Penetration of Homes Passed
Cable Household Penetration of All TV Households
Multichannel Penetration
Average Number of Channels Received
Average Number of Channels Viewed
Percent of Channels Viewed
Basic Cable Ratings
Pay Cable Ratings
Overall Cable Ratings
Cable Network Advertising
Regional Sports Advertising
Local Cable Advertising
Upfront Ad Sales
  Prime Time
  Daytime
Basic Cable License Fees
Pay Cable License Fees
Total Cable License Fees
Basic Subscriptions
  Number of Subscribers
  Average Spending Per Subscriber
  Total Subscription Spending
Premium Subscriptions
  Number of Subscriptions
  Average Spending Per Subscription
  Total Subscription Spending
Analog Cable
  Basic Cable Subscribers
  Average Monthly Spending Per Household
  Aggregate Spending for Basic Cable
  Number of Pay Cable Subscribers
  Average Monthly Pay Cable Fee
  Aggregate Premium Subscription Spending
  Total Cable Subscription Spending
Pay Per View in Analog Cable Households
  Number of Movie Households
  Average Annual Spending Per Household on Movies
  Aggregate Annual Spending on Movies
  Number of Event Households
  Average Annual Spending Per Household on Events
  Aggregate Annual Spending on Events
  Total Pay Per View Spending
Digital Cable
Number of Digital Cable Subscribers
Digital Penetration of Cable Households
Basic Cable
  Average Monthly Spending Per Household
  Aggregate Spending for Basic Cable
Pay Cable
  Number of Pay Cable Subscriptions
  Average Monthly Pay Cable Fee
  Aggregate Premium Subscription Spending
Total Subscription Spending
Pay Per View in Digital Cable Households
  Number of Movie Households
  Average Annual Spending Per Household on Movies
  Aggregate Annual Spending on Movies
  Number of Event Households
  Average Annual Spending Per Household on Events
  Aggregate Annual Spending on Events
  Total Pay Per View Spending
DBS
DBS Households
Basic Services
  Average Spending Per Subscriber
  Total Subscription Spending
Premium Services
  Number of Subscriptions
  Average Spending Per Subscription
  Total Subscription Spending
Total Subscription Spending
Pay Per View Movie Spending
Pay Per View Event Spending
Total Pay Per View Spending
C-Band, Wireless, SMATV, Telephone
Basic Subscriptions
  Number of Subscribers
  Average Spending Per Subscriber
  Total Subscription Spending
Premium Subscriptions
  Number of Subscriptions
  Average Spending Per Subscription
  Total Subscription Spending
Individual Cable Networks
Revenues
Programming Costs
Other Costs
Operating Cash Flow
Subscribers
License Fees
Advertising
  Prime Time
  Total Day
  Ad minutes Per Hour
Prime Time Ratings: In Universe
Prime Time Ratings: National
Total Day Ratings: In Universe
Total Day Ratings: National
Household Coverage
Households Reached
Advertising Per Household Reached
Ad Revenue Per Rating Point
  Prime Time
  Total Day
Launch Dates
Hours of Entertainment Programming
Individual Cable System Operators
Basic Subscribers
Pay Subscribers
Average Basic Fee
Average Premium Fee
Revenues
Carriage Fees
Operating Cash Flow
Homes Passed
Penetration
Pay-Per-View Buy Rates
Pay-Per-View Revenues
Employment
  Management
  Administrative Support
  Customer Service
  Sales & Marketing
  Programming
  Technical
Channel Capacity
Cable System Capital Spending
Upgrade
  Headend
  Reequipping Plant
  Fiber
Internet Access
  Return Path
  Fiber
  Modems
Cable Telephony
  Switches
  Fiber
  Network Interface Devices
Digital Cable
  Converters
Video on Demand
  Servers
  Converters
Program Production
Movies of the Week
TV Series
Miniseries
Commercials
Animation
Number of Companies
Number of Productions
Live Broadcasts
TV Production by Studio
TV Syndication by Studio
License Fees Per Program
Deficit Per Program
Spending on Programs by the Broadcast Networks
Spending on Programs by Television Stations
Spending on Programs by Cable Networks
Barter Syndication
Number of Programs Owned by Network
Number of Hours Owned by Network
Percent of Schedule Owned by Network
Availability of Off-Network Syndication Programs
License Fee Per Episode for Off Network Syndication Programs
Off-Network Syndication Deals to Cable


 

Theatrical Film Industry

Number of Screens
Revenues per Screen
Number of Admissions
Average Ticket Price
Box Office Spending
Average Negative Cost
Average Advertising Cost of Movies
Number of New Releases
  Major Studios
  Other
Number of Productions by Studio
Number of Wide Release Films
Average Number of Screens at Peak for Wide Release Films
Admissions Per Capita
Admissions Per Screen
Number of Screens Per Million People
Box Office Spending Per Screen
Admissions Per Capita by Age Group
Film Revenues
Domestic Theatrical Rentals
Foreign Theatrical Rentals
Revenues Generated from Domestic Home Video
   Sell-Through
   Rental
Revenues Generated from Foreign Home Video
Revenues Generated from Domestic Television
   Pay Cable
   Basic Cable
   Broadcast Networks
   Television Stations
   Pay Per View
Revenues Generated from Foreign Television
Merchandising
Movie Revenues from All Sources
Individual Films and Studios
Domestic Box Office
International Box Office
Domestic Market Share
International Market Share
Negative Costs
P&A
Domestic Home Video Revenue
   Domestic VHS Revenue
   Domestic DVD Revenue
   Domestic VHS Unit Sales
   Domestic VHS Rental Turns
   Domestic DVD Unit Sales
   Domestic DVD Rental Turns
   Domestic VHS Unit Shipments
   Domestic DVD Unit Shipments
   Domestic Direct-to-Video Unit Shipments
   Domestic Direct-to-Video Revenues
Domestic Network TV Revenue
Domestic Pay-Per-View Revenue
Domestic Pay Cable Revenue
Domestic Basic Cable Revenue
Domestic Syndication Revenue
International Home Video Revenue
International Pay TV Revenue
International Broadcast TV Revenue
Data by Genre
Data by Negative Cost
Data by Major Studio
Data by Independent Distributor
Television Program Production
   Prime Time Network Television
   First-Run Syndication
   Off-Network Syndication
   Original Movies
   Revenues Generated in Domestic Markets
   Revenues Generated in Foreign Markets


Home Video

Number of VCR Households
VCR Household Penetration
DVD Households
DVD Household Penetration
Total Rental Spending
Total Sell Through Market
Total Home Video Spending
Top Rentals Titles
Top Sell-Through Titles
Wholesale Video Revenues
Revenues by Studio
Revenues by Genre
Direct-to-Video Revenues
VHS
Rentals
   VHS Rental Turns per VCR Household
   Aggregate VHS Rental Turns
   Average VHS Rental Price
   Aggregate VHS Rental Spending
Sell Through
   VHS Unit Sales per VCR Household
   Aggregate Unit Sales
   Average VHS Retail Price
   Aggregate VHS Sell Through Spending
Total VHS Market
DVD
Rentals
   Rental Turns Per Household
   Aggregate Rental Turns
   Average Rental Price
   Aggregate Rental Spending
Sell Through
   Units Sold Per Household
   Aggregate Unit Sales
   Average Retail Price
   Aggregate Sell Through Spending
Aggregate DVD Market


 

Recorded Music

Dollar Sales
  Physical Music
    Albums
      CDs  
      Cassettes
      LPs
    Singles
      CDs  
      Cassettes
      Vinyl
    Music Videos
      VHS
      DVD
  Online Music
    Albums
    Singles
  All Music
    Albums
    Singles
    Music Videos
Unit Sales
  Physical Music
    Albums
      CDs  
      Cassettes
      LPs
    Singles
      CDs  
      Cassettes
      Vinyl
    Music Videos
      VHS
      DVD
  Online Music
    Albums
    Singles
  All Music
    Albums
    Singles
    Music Videos
Average Prices
  Physical Music
    Albums
      CDs  
      Cassettes
      LPs
    Singles
      CDs  
      Cassettes
      Vinyl
    Music Videos
      VHS
      DVD
  Online Music
    Albums
    Singles
  All Music
    Albums
    Singles
    Music Videos
Market Characteristics
Demographic Distribution of Recorded Music Purchases
Sales by Outlet
  Record Store
  Other Store
  Tape/Record Club
  Mail Order
  Internet
Sales by Genre
  Rock
  Country
  R&B
  Rap
  Pop
  Classical
  Gospel
  Jazz
  Soundtracks
  Children's
  Oldies
  New Age
  Other
Share of Spending by Gender
Share of Spending by Age Group
Per Capita Spending on Recorded Music by Age Group
Population by Age Group
Merchandising
Revenues by Company


Internet

Computer Households
Percent of Households with Computers
Online Households
Percentage of Computer Households Online
Percentage of All Households Online
Narrowband Online Households
Cable Modem Households
DSL Households
Internet Usage and Demographics
Internet Usage: Household
  Personal Information
  Work
  Education
  Entertainment
  Shopping
  Communication
  Other
Internet Usage: Business
  Gathering Information
  Collaborating with Others
  Providing Vendor Support
  Researching Competitors
  Communicating Internally
  Providing Customer Service
  Publishing Information
Internet Access by Location
  From Home
  From Work
  From Other Location
Internet Demographics
e-mail
   Number of e-mails
     From Home
     From Work
   Number of Transmissions
   Number of Recipients
Access Spending
Narrowband Access Spending
Cable Modem Access Spending
DSL Access Spending
Advertising
Internet Advertising
Leading Web Advertisers
Leading Web Advertising Categories
E-Commerce
Online Retail Spending
  Number of Internet Households Shopping Online
  Average Annual Spending By Household
  Spending by Households on Online Shopping
Domestic Retail Online Commerce
Domestic Business to Business Online Commerce
Online Advertising by Web Site Category
E-Commerce Spending
  Travel
  PC Hardware and Software
  Gifts and Flowers
  Entertainment
  Grocery Foods
  Books
  Clothing

 

Magazines

Number of Consumer Magazines
Number of Business Magazines
Total Number of Magazines
Advertising
Consumer Magazines
Business Magazines
Total
Consumer Magazine Advertising Lineage By Title
Consumer Magazine Paid Circulation by Title
Consumer Magazine Advertising by Category
  Automotive
  Technology
  Home Furnishings
  Toiletries and Cosmetics
  Direct Response
  Apparel
  Financial, Insurance, and Real Estate
  Food & Food Products
  Drugs & Remedies
  Retail
  Transportation, Hotels, & Resorts
  Cigarettes & Tobacco
Business Magazine Advertising by Industry
  Services, Direct Response, Classified
  Finance, Business, Advertising
  Computer
  Software
  Drugs & Toiletries
  Manufacturing, Electronic Equipment, Materials & Components
  Retail
  Home & Building
  Travel
  Automotive Advertising 
  Telecommunications Advertising
  Horticulture & Farming Advertising
Advertising in General Interest Magazines
Advertising in Special Interest Magazines
Advertising in Major General Interest Magazine Categories
  Women
  Newsweeklies
  Business & Finance
  Entertainment
  Spectator Sports
  General Editorial
  Regional
  Epicurean
  Consumer
  Health
  Other
Advertising in Major Special Interest Magazine Categories
  Computers
  Participation Sports
  Automotive
  Home
  Bridal/Women
  Business and Finance
  Hunting & Fishing
  Travel
  Boating & Yachting
  Science
  Other
cpms
Circulation
Consumer Magazines
Unit Circulation Per Issue
  Single Copy
  Subscription
  Total
Circulation Per Capita
Circulation Spending Per Unit of Circulation
Average Circulation Price
  Single Copy
  Subscription
Circulation Spending
   Advertising
   Circulation
   Total
Business Magazines
Controlled Unit Circulation of Leading Business Magazine Categories
Paid Unit Circulation of Leading Business Magazine Categories
Circulation by Category
  Health Care
  Computers
  Engineering & Construction
  Automotive/Trucks
  Business
  Travel
  Banking/Finance/Insurance
  Restaurants & Food Service
  Media
  Advertising & Marketing
  Other
Circulation Spending

 

Newspapers

Daily Papers
Number of Newspapers
  Morning
  Evening
  Total
  Papers with Sunday Editions
Percentage of Adult Population Reading Weekday Newspapers
Percentage of Adult Population Reading Sunday Newspapers
Percentage of Population Reading Weekday Newspapers by Age Group
Percentage of Population Reading Sunday Newspapers by Age Group
Newspaper Readership by Age Group in Selected Markets
Joint Operating Agreements
Newsprint Cost
Advertising
Retail Newspaper Advertising
Classified Newspaper Advertising
National Newspaper Advertising
Total Newspaper Advertising
Retail Newspaper Advertising by Category
  General Merchandise
  Computers/Electronics
  Financial
  Home Supplies/Furniture
  Food
  Hobbies/Toys/Sports
  Apparel & Accessories
  Building Materials
  Automotive Aftermarket
  Records/Books/Clubs
  Other
National Advertising by Leading Categories
  Transportation/Travel
  Coupon Marketing Organizations
  Utilities
  Automotive
  Motion Picture
  Publishing/Media
  Political/Government
  Computer Equipment
  Mail Order
  Insurance
  Other
Classified Newspaper Advertising By Category
  Automotive
  Real Estate
  Recruitment
  Other
cpms
  Daily Editions
  Sunday Editions
  Half Page
  Quarter Page
Circulation
Circulation Spending
  Weekday
  Sunday
  Total Circulation Spending
  Total Newspaper Revenues
Newspaper Unit Circulation
  Weekday
  Sunday
Circulation Per Paper
  Morning
  Evening
  Average for all Weekday Editions
  Sunday Editions
Circulation of Leading Papers
  Weekday
  Sunday
  Spanish-Language
Average Newspaper Prices
  Weekday
  Sunday
Online Newspapers
Online Newspaper Usage
Distribution of Online Newspaper Usage by Amount of Time Users Spend Online Per Week
Weekly Newspapers
Weekly Newspaper Advertising
Circulation and Advertising in Alternative Newsweeklies
Circulation of Weekly Newspapers
   Paid
   Free
   Total
Circulation Revenues of Weekly Newspapers

 

Books

Dollar Sales
Dollar Sales of Consumer Books
   Print
   Electronic
Dollar Sales of Professional Books
   Print
   Electronic
Dollar Sales of Educational Books
   Elhi Textbooks
      Print
      Electronic
   College Textbooks
      Print
      Electronic
Online Book Sales
  Spending on Books Per Online Household
  Total Online Spending on Consumer Books
Total Book Dollar Sales
   Print
   Electronic
Unit Sales
Unit Sales of Consumer Books
   Print
   Electronic
Unit Sales of Professional Books
   Print
   Electronic
Unit Sales of Educational Books
   Elhi Textbooks
      Print
      Electronic
   College Textbooks
      Print
      Electronic
Total Book Unit Sales
   Print
   Electronic
Average Prices
Average Prices of Consumer Books
   Print
   Electronic
Average Prices of Professional Books
   Print
   Electronic
Average Prices of Educational Books
   Elhi Textbooks
      Print
      Electronic
   College Textbooks
      Print
      Electronic
Average Prices of All Books
   Print
   Electronic
Trade Books
Trade Book Net Unit Shipments
  Adult Hardbound
  Juvenile Hardbound
  Total Hardbound
  Adult Paperback
  Juvenile Paperback
  Total Paperback
  Total Adult
  Total Juvenile
  Total Trade
Average Trade Book Prices
  Adult Hardbound
  Juvenile Hardbound
  Total Hardbound
  Adult Paperback
  Juvenile Paperback
  Total Paperback
  Total Adult
  Total Juvenile
  Total Trade
Retail Spending on Trade Books
  Adult Hardbound
  Juvenile Hardbound
  Total Hardbound
  Adult Paperback
  Juvenile Paperback
  Total Paperback
  Total Adult
  Total Juvenile
  Total Trade
Wholesale Trade Book Revenues
  Adult Hardbound
  Juvenile Hardbound
  Total Hardbound
  Adult Paperback
  Juvenile Paperback
  Total Paperback
  Total Adult
  Total Juvenile
  Total Trade
Leading Adult Hardbound Fiction Titles
Leading Adult Hardbound Nonfiction Titles
Leading Adult Paperbound Fiction Titles
Leading Adult Paperbound Nonfiction Titles
Leading Juvenile Hardbound Titles
Leading Juvenile Paperbound Titles
Mass Market Paperbacks
Unit Sales
Average Prices
Retail Sales
Wholesale Revenues
Leading Mass Market Paperback Titles
Religious Books
Unit Sales
Average Prices
Retail Sales
Wholesale Revenues
Book Clubs
Unit Sales
Average Prices
Retail Sales
Wholesale Revenues
Mail Order
Unit Sales
Average Prices
Retail Sales
Wholesale Revenues
University Press
Unit Sales
Average Prices
Retail Sales
Wholesale Revenues
Professional Books
Unit Sales
Average Prices
Retail Sales
Wholesale Revenues
Elhi Textbooks
Unit Sales
Average Prices
Retail Sales
Wholesale Revenues
School Enrollment
  Elementary School
  Secondary School
  Public
  Private
Unit Sales Per Student
College Textbooks
Unit Sales
Average Prices
Retail Sales
Wholesale Revenues
College Enrollment
  Full Time Students
  Part Time Students
  Total
  Number of Full-Time Equivalents
Unit Sales Per Student
Graduate School Enrollment
  Full Time Students
  Part Time Students
  Total
  Number of Full-Time Equivalents
Unit Sales Per Student
Demographics of Book Purchasers
  Age
  Education
  Income

 

Radio

Number of Commercial Radio Stations
Number of Radio Households
Advertising
Radio Station Advertising
   Local
   National Spot
   Total
Network Radio Advertising
Total Radio Advertising
Advertising Shares of Major Advertising Stations
Leading Radio Advertising Categories
Leading Radio Advertisers
Radio Station cpms
Radio Network cpms
Radio Listening
Radio Audience By Station Band
   AM Stations
   FM Stations
Radio Audience By Location
   At Home
   In Autos
   Other Than Home or Auto
   Total Out of Home
Radio Audience By Daypart
  6am-10am
  10am-3pm
  3pm-7pm
  7pm-12m
  12m-6am
  24 Hours
Reach
  Average Quarter
  Average Day
  Average Week
  Age Group
Radio Audience for Stations Associated With Radio Networks
Radio Audiences for Major Stations
Total Radio Audience
Time Spent Listening
Radio Formats
Adult Album Alternative
Adult Contemporary
Adult Standards
Album Oriented Rock
All News
Alternative
Black Gospel
Business News
Children
Classic Rock
Classical
Contemporary Christian
Contemporary Hit Radio
Country
Easy Listening
Ethnic
Full Service
Golden Oldies
Hot Adult Contemporary
Jazz
Modern Rock
New Adult Contemporary
News/Talk
Other
Religious
Rhythm & Blues
60s
70s
Soft Adult Contemporary
Southern Gospel
Spanish
Sports
Urban Contemporary
Variety

 

Outdoor Media

Billboard Faces
Backlighted Bus Shelters
Backlighted Shopping Mall Displays
Ads on Buses
Ads on Fixed Rail Cars
Electronic Displays in Sports Facilities
Retail Establishment Ads
Advertising
Outdoor Advertising by Major Category
  Local Services, Amusements
  Retail
  Public Transportation, Hotels, Resorts
  Media & Advertising
  Restaurants
  Automotive Dealers
  Automotive Equipment
  Insurance, Real Estate
  Financial
  Miscellaneous Merchandise
  Other
  Total
Cpms
   8-Sheet Poster
   30-Sheet Poster
   Rotary Bulletins

 

Theme Parks and Amusement Parks

Attendance
Attendance at Major Florida Theme Parks
Attendance at the Top 20 American Parks
Attendance at Major Theme Park Chains
Overall Attendance
Demographic Makeup of Theme Park Attendees
Demographic Makeup of Theme Park Attendees By Chain
Admission Prices for Major Theme Parks
Spending
Total Spending
Per Capita Spending
Revenues By Category
  Admissions
  Merchandise
  Food and Beverages
  Parking/Sponsorship/Other
Waterparks
Attendance
Per Capita Spending
Waterpark Revenues
Attendance at Major Waterparks

 

Data on Video Games

Video Console Games
Video Game Console Hardware
  Unit Sales
  Average System Price
  Total Spending
Video Game Console Software
  Unit Sales
  Average Price
  Total Spending
  Leading Video Game Software Titles
  Shares of the Video Game Software Market by Publisher
PC Games
Unit Sales Per Computer Household
Aggregate Units Sold
Average Price
Aggregate Software Spending
Leading Titles
Shares of the Entertainment Software Market by Publisher

 

Trade Shows and Exhibitions

Amount of Exhibition Space
Average Price of Exhibition Space
Spending on Exhibition Space
Spending on Exhibits
Spending by Delegates
Attendance
Leading Shows
New Shows
Gross Profit Margins by Size of Show
Expenses as a Percentage of Revenues
  Booth Sales
  Attendance Promotion
  Exhibit Hall Expenses
  Decorating

 

Training

Internal
Outsourced
Seminars/Conferences
Hardware
Off the Shelf Materials
Custom Materials
Outside Services
Training Expenditures by Company Size
Information Technology
Interpersonal Skills
Instructor-Led
Technology Based
Books Tapes Other
Total

 

Business Information Services

Category
Marketing
Economic and Financial
Credit
Payroll and Human Resource
Product and Price
General Business
Total
Industry
Consumer Goods
  Food & Beverage
  Health & Beauty Aids
  Drugs and Medical Supplies
  Automobiles
  General Merchandise
  Total
Consumer Services
  Health Care
  Media
  Leisure & Restaurants
  Total
Construction
Industrial Goods
  Energy
  Process Goods
  Manufacturing
  Technology
  Total
Distribution Services
  Retail
    Supermarkets
    Department Stores
    Drugstores
    Specialty Stores
    Total
  Wholesale
  Utilities
  Communications
  Transportation
  Total
Professional Services
  Legal
  Financial
    Wall Street
    Banks
    Insurance
    Total
  Business Data Services
  Total
Government & Nonprofit

 

Sports

Sports Admissions and Gate Receipts
NFL
NCAA Football
Major League Baseball
Minor League Baseball
NBA
NCAA Men's Basketball
NCAA Women's Basketball
WNBA
Minor League Basketball
NHL
Minor League Hockey
Auto Racing
Arena Football
Soccer
PGA
LPGA
Senior PGA
Tennis
Sports Television Ratings
NFL
NCAA Football
Major League Baseball
NBA
NCAA Men's Basketball
NCAA Women's Basketball
WNBA
NHL
Auto Racing
Arena Football
Soccer
PGA
LPGA
Senior PGA
Tennis
Olympics
Sports Television Rights Fees
NFL
NCAA Football
Major League Baseball
NBA
NCAA Men's Basketball
NCAA Women's Basketball
WNBA
NHL
Auto Racing
Arena Football
Soccer
PGA
LPGA
Senior PGA
Tennis
Olympics

 

Touring Events

Theatrical
Musical
Dance

 

Marketing

Inserts
Direct Mail
Sales Promotion
  Coupons
  Incentives
  Displays
  Licensing
  Contests
  Product Sampling
  Promotion Research
Telemarketing
Market Research
  Total Market Research
  Media Market Research
  Internet Market Research
Public Relations
Trade Shows
  Exhibition Space
  Exhibits
  Spending by Delegates
Sponsorships
Direct Marketing Advertising
Marketing Employee Salaries
Sales Employee Salaries
Sales Commissions
  Consumer
  Business-to-Business

 

 

Special Events Market

Event Services
Event Management
Media & Information

 

Promotion

Premium Incentives
Point-of-Purchase Displays
Sponsorships
Fulfillment
Interactive
Games, Sweepstakes, Contests
Product Sampling
In-Store Services
Promotion Research
Point-of-Purchase Displays
Leading Point-of-Purchase Categories
  Restaurants/Food Service/Bars
  Apparel/Footwear
  Candy/Snacks
  Automotive
  Prerecorded Music/Video
  Toys/Sporting Goods
  Tobacco
  Off-Premise Beer/Wines/Liquor
  Professional Services
  Appliances/Housewares
  Other
Couponing
Licensing
Ad Specialties
Specialty Printing
Sponsorships
Sports
Entertainment, Tours and Attractions
Festivals, Fairs, Events
Causes
Arts
Total
Leading Sponsors
  Philip Morris
  Anheuser-Busch
  General Motors
  Coca-Cola
  PepsiCo
  Other
Leading Promotional Product Categories
Wearables/Apparel
Writing Instruments
Glassware/Ceramics
Calendars
Desk/Office/Business Accessories
Trophies/Jewelry/Clocks/Watches
Textiles
Buttons/Badges/Stickers/Magnets
Auto Accessories
Sporting Goods/Travel Accessories
Other

 

Business Directories

Advertising/Marketing
Business News/Research
Computer & Communications
Construction
Electronics
Energy
Financial News
Food/Food Selling
Healthcare
Insurance
Legal/Regulatory
Media
Scientific
Technical
Travel

 

Time Spent Using Media

Network Affiliated Stations
Independent Stations
Total Broadcast Television
Basic Cable Networks
Premium Channels
Total  Subscription Video Services
Total TV
Radio
Recorded Music
Daily Newspapers
Consumer Books
Consumer Magazines
Home Video
Movies in Theaters
Sports Events
Video Games
Theme Parks
Internet
Total

 

Per Capita Consumer Spending on Media

Cable and Satellite Television
Recorded Music
Daily Newspapers
Consumer Books
Consumer Magazines
Home Video
Movies in Theaters
Video Games
Sports Events
Theme Parks
Internet
Total

 

Advertising Categories and Brands

Automotive
  General Motors
  Daimler Chrysler
  Ford
  Toyota
  Honda
  Volkswagon
  Nissan
  Mitsubishi
  Mazda
  Hyundai
Retail
  Sears
  Circuit City
  Dayton Hudson
  Federated
  Kmart
  Wal-Mart
  Home Depot
  Gap
  J.C. Penney
  Best Buy
Telephone
  AT&T
  MCI
  Sprint
  Verizon
  Alltel
  SBC
  BellSouth
  U S West
  Ameritech
  Nextel
Entertainment
  Disney
  Time Warner
  Viacom
  Universal
  News Corporation
  Sony
  DreamWorks
  DirecTV
  MGM/UA
  NBC
Food
  Phillip Morris
  Kellogg's
  General Mills
  Quaker Oats
  Coca-Cola
  PepsiCo
  U.S. Dairy Producers
  Cadbury Schweppes
  Nabisco
  Wrigley
Drugs and Personal Care
  L'Oreal
  Procter & Gamble
  Johnson & Johnson
  Schering Plough
  Pfizer
  Bristol-Myers
  Revlon
  American Home Products
  Merck
  Colgate-Palmolive
Fast Food
  McDonald's
  Burger King
  Tricon Global
  KFC
  Wendy's
  Doctor's Associates-Subway
  Domino's Pizza
Computers
  IBM
  Microsoft
  Gateway
  Compaq
  Hewlett-Packard
  Intel
  Dell
  Xerox
  Canon
  Apple
Financial Services
  American Express
  Visa
  Charles Schwab
  First Union
  Fidelity
  Berkshire Hathaway
  E*Trade
  Master Card
  Prudential
  Merrill Lynch
Beer
  Budweiser
  Miller-Phillip Morris
  Coors

 

Other Key Industries

Construction
Real Estate
Agribusiness
Marketing
Telecommunications Equipment
Telecommunications Services
Equipment Rental
Automotive & Trucking
Mining
Government & Public Services
Apparel
Health & Fitness
Printing & Packaging
Media & Entertainment
Entertainment Equipment
Education
Travel Services
Aerospace
Parcel Delivery
Electrical
Outdoor Recreation
Crafts
Teen Industries
Equine and Pets
Consulting
  Strategic
  Operational
  Information Technology
Free Shopping Guides
Educational Supplementary Materials

 

Hispanic Entertainment and Media

Hispanic Households
Hispanic Disposable Income
Hispanic Per Capita Income
Hispanic Population
Hispanic Share of U.S. Population
Hispanic Share of U.S. Disposable Income
Hispanic Share of U.S. Advertising
Hispanic Educational Achievement
Hispanic Age Distribution
Leading Hispanic Markets
Television
National Hispanic Television Advertising
Local Hispanic Television Advertising
Hispanic TV Households
Hispanic Cable/Satellite Households
Hispanic Cable/Satellite Household Penetration
Hispanic Cable/Satellite Subscription Spending
Hispanic Broadcast Networks
Hispanic Cable Networks
Leading Hispanic Television Stations
Radio
Number of Spanish-Language Radio Stations
Leading Spanish-Language Radio Stations
National Hispanic Radio Advertising
Local Hispanic Radio Advertising
Total Hispanic Radio Advertising
Hispanic Radio Advertising Per Listener
Hispanic