W&G
The Global Source for Quality Research in Media, Entertainment & Telecommunications
Wilkofsky Gruen Associates Inc.
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W&G The Global Source for Quality Research in Media, Entertainment & TelecommunicationsWilkofsky Gruen Associates Inc.
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New
Publication : "Cable at the Crossroads" Introduction Cable system
operators have spent billions to upgrade their systems, increase channel
capacity, add digital tiers, provide broadband Internet access, video-on-demand,
and offer telephony. Yet, all is
not well. Subscriber growth is
virtually at an end, competition from DBS is intensifying, cable networks are
demanding higher carriage fees, advertising growth has slowed, broadband
subscriber growth has been disappointing, and the financial markets have soured
on cable. What is the future of cable? Will the huge investment in cable infrastructure pay off? How vulnerable is cable to DBS? Will escalating costs consume profits? Is video-on-demand viable? Will broadband take off? Can cable telephony compete? Cable
at the Crossroads will
provide insights and actionable information into these and other strategic
issues. Using our longstanding and successful proprietary simulation
techniques, we analyze the competitive environment facing cable system operators
and the factors underlying the demand for each of the services offered.
Taking these factors into account we provide a detailed landscape of the
cable industry annually over the next five years.
Here are some of the topics and issues included in our profile.
Is Subscriber Growth at an End?
RETURN
TO TOP
Telephony:
Can Cable Succeed Where Others Have Failed?
Will
Local Advertising Continue to Play Catch-Up?
Is
the Cable Business Model Still Relevant?
How Does Cable Cope With the New Economic Environment?
The
Cable System Marketplace in the Years Ahead
Cable
at the Crossroads will
provide answers to the strategic issues facing cable operators in today’s
challenging environment. The report
will address subscriber growth, digital tiers, video-on-demand, interactive
television, broadband Internet access, telephony, advertising, rising license
fees, and increased competition in the post 9/11 economic and media environment. The report contains a host of forecasts on each of these
issues, extensive historical information, and analytic insights that will help
operators and industry followers navigate the increasingly complex competitive
environment. Cable at the Crossroads will provide the details and the actionable
information that will assist cable operators in their decision-making process on
a day-to-day basis. |
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