W&G
The Global Source for Quality Research in Media, Entertainment & Telecommunications
Wilkofsky Gruen Associates Inc.
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W&G The Global Source for Quality Research in Media, Entertainment & TelecommunicationsWilkofsky Gruen Associates Inc.
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New
Publication: "The U.S. Hispanic Media Market Introduction In sharp contrast
with recent declines in the overall U.S. media market, the Hispanic media market
has been soaring. Growth of the
Hispanic market has attracted the attention of mainstream media companies.
NBC paid $3 billion to acquire Telemundo; TeleFutura, a new Hispanic
network, was launched with great fanfare; Latin music has become a mainstay of
the recorded music industry; Urban Latino,
a new weekly magazine show, was picked up by KABC-TV, the ABC O&O in Los
Angeles, and the CBS duopoly in Miami; Hispanic stars such Jennifer Lopez and
Daisy Fuentes are readily “crossing over” and the Hispanic audience has
become an important target for advertisers.
Yet there are
growing pains. The Latin music
market is struggling to retain its younger buyers; the mainstream media are
attracting Hispanic stars, putting pressure on Spanish-language media to retain
its audience; and growing bilingualism are leading to a migration of Hispanics
to English-language media. What is the
potential for Spanish-language media in the United States?
How long can Hispanic media outpace the overall media market?
How has 9/11 and the economic slowdown affected the Hispanic media
market? Will Spanish-language media
maintain their identity? Will
Spanish- and English-language media converge?
The
U.S. Hispanic Media Market will
provide insights and actionable information into these and other strategic
issues. Using our longstanding and successful proprietary simulation
techniques, we analyze the competitive environment facing Spanish-language media
and the factors underlying the demand for each of the services offered.
Taking these factors into account we provide a detailed landscape of the
Hispanic media market annually over the next five years.
Here are some of the topics and issues included in our profile.
"The U.S. Hispanic Media Market" Table of ContentsOverview
The
U.S. Hispanic Media Market will
provide answers to the strategic issues facing the Hispanic media in today’s
challenging environment. The report
will address the underlying Hispanic market drivers and major Spanish-language
media, including television, radio, newspapers, magazines, recorded music, the
Internet, and books in the post 9/11 economic and media environment.
The report contains a host of forecasts, extensive historical
information, and analytic insights on the issues affecting the Hispanic
marketplace. The U.S. Hispanic Media Market will help industry players and
analysts navigate the increasingly complex competitive environment and will
serve as an ongoing reference work for strategic planning and decision-making.
Call 212-279-4600 or request by e-mail to order your copy today! |
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