The Global Source for Quality Research in Media, Entertainment & Telecommunications
Wilkofsky Gruen Associates Inc.
On Demand uses our worldwide research capabilities and proprietary resources to
provide you with analyses and information very rapidly and at reasonable fees.
In today’s uncertain environment, we can provide the background and analytical
insights that you are seeking on the tough issues facing the entertainment,
media, and telecom businesses.
cases we can turnaround the information in three to five business days and for
less than a thousand dollars. The reports will be three to five pages long. In
many cases, the information can be tailored to your specific needs.
A list of
subjects that are currently available are shown below.
Give us a call or e-mail us because we are ready to help you
Future of Advertising
Will there be a
recovery and when? The underlying advertising trends and how they combine with
cyclical factors to affect the current market.
Not just the weak economy, other factors at work. The impact of new media
on the market in general and on traditional media.
Impact of Technology on Television
How will new
technologies affect the television market?
Projections for digital television, HDTV, Interactive television,
personal video recorders, and centralcasting.
What effects do these technologies have on the broadcast and cable
networks and on television stations.
Trends in program
development. Types of new programs
developed for broadcast networks. Types
of new programs developed for cable networks.
Analysis of programs by genre, type and ownership status. In-house,
co-productions, and acquisitions. Prospects
and new opportunities.
Data on films over
the last 15 years. Approximately
2,000 titles. Includes release
date, genre, director, leading actors, negative and P&A costs, domestic and
foreign box office, domestic and foreign home video revenues, domestic and
foreign broadcast and cable television revenues.
With accompanying spreadsheet, allows users to analyze performance of
films by budget level, by genre, by director, by actor, or by virtually any
other dimension for each release window and for aggregate revenues.
Prospects for the
new video-on-demand initiatives. Per
program and subscription VOD services. Pricing
thresholds. Prospects for
penetration and revenue growth. Impact
of VOD on video rentals, traditional pay-per-view, and ratings for broadcast and
Ownership Limits and Cross-Ownership Restrictions
An examination of
how proposed relaxation of ownership restrictions will affect the market.
The impact on broadcast networks, television stations, cable networks,
and program distributors.
New Environment for Cable Networks
Cable networks are
entering a new stage in which double-digit increases in advertising and license
fees can no longer be sustained. How
will this new environment affect network finances, program spending, ratings,
and competition with broadcast networks?
An assessment of
the competition between cable system operators and DBS providers for
subscribers. The impact of local
station carriage on DBS, digital tiers, broadband, telephony, and reach on
subscriber growth are analyzed. Prospects
for subscriber growth for both cable and DBS are presented.
and Internet Penetration
broadband Internet access. Marketing
challenges, pricing issues, hurdles and opportunities.
Competition between cable systems and telephone companies.
Other broadband media. Broadband
subscribers by technology. Impact
on narrowband subscribership. Impact
of regulatory initiatives. ISP
Will it come back?
Prospects for dotcoms after the meltdown.
The underlying economics of dotcoms.
E-commerce, broadband and their impact on advertising.
Prospects for Internet advertising.
Will it recover and
when? Impact of electronic
publishing, print-on-demand and other technologies.
Economic and demographic factors. Pricing
issues. Prospects for unit sales
Will it gain
traction? Pricing issues, rights
issues, standards issues, rights management.
Impact on print market. E-book
technologies. E-book vs.
downloads. Prospects for electronic
When will magazine
advertising recover? Analysis of
cyclical sensitivity. Analysis of
internal advertising cycle. Circulation
trends. Impact of postal rate
increases, demographic trends, Sweepstakes problems. The role of the Internet.
Prospects for advertising and circulation.
Will the market
recover and when? Role of corporate
profits. Relationship between
the economy, corporate profits, and business magazine advertising.
Analysis of lead times. Importance
of served markets. Prospects for
business magazine advertising.
Analysis of retail,
national, and classified advertising. Short-term
vs. long-term issues. Competition
from the Internet. Will the
long-term circulation decrease turn around?
Demographic vs. generational issues.
Impact of newspaper websites. Prospects
for newspaper advertising and circulation.
Impact of new
technologies—satellite radio, digital terrestrial radio, Internet radio.
Internet radio royalty issues. Listening
by location. Impact of new
technologies on terrestrial stations. Impact
of consolidation. Prospects for
Will the industry
recover? Impact of CD-burning and
file-sharing. Emerging digital
subscription services—strengths and weaknesses. New distribution models.
Impact on physical formats. Rights
issues, pricing issues, cost issues. Demographics. New
technologies. Prospects for
physical and digital music sales.
for the oldest advertising medium? Impact of new technologies.
New venues. Regulatory and
legal issues. Consolidation. Evolving mix of advertisers.
Prospects for out-of-home advertising.
Performance in up
and down economies. Comparisons
with other media in all economic environments.
Impact of new technologies. Personalization.
Response rates. Postal rate
increases. Prospects for direct
Impact of economic
slowdown and September 11. Destination
parks vs. regional parks. Impact of
new attractions on attendance and spending.
Pricing issues. Prospects
for theme parks.
Analysis of TV
rights fees. Sports advertising vs.
overall TV advertising. Cable/broadcast
mix. Evolving rights deals. Impact
of the Internet. New
models. Smaller print runs.
New printing technologies. Variable
data printing, print-on-demand, digital printing, personalization.
Impact of e-mail marketing. New
services. Prospects for commercial
When will the
market bounce back? What will drive
future growth? An examination of
the meltdown in telecommunications equipment spending.
Capacity issues, data traffic, last mile issues.
Fiber optics. Prospects for telecommunications equipment spending.
in the Local Loop
An assessment of
the competition among local exchange carriers more than five years after the
enactment of the Telecommunications Act. Can
competitive carriers be profitable? Can
the market support competition? Impact
of regulatory initiatives.
long-distance market recover? Impact
of competition from landline and wireless carriers. Effect of one-rate pricing plans on wireline
long-distance traffic. Dial-around,
slamming, and other issues. Access
fees. International traffic.
Prospects for the long-distance market.
Is there a market?
Changes in rate structure, ownership, competition from wireless services,
Internet payphones. Prospects for
the payphone market.
Trends in prepaid phone cards.
Rates, volumes, revenues. Prepaid
dial tone. Promotional and other
uses. Prospects for prepaid
Is there life in
the voice equipment market? A look
at trends and drivers for the PBX and key systems markets.
Trends in IP PBXs. Will the market recover?
Prospects for voice equipment.
are expanding? Which categories are
stagnating? Where do growth
opportunities lay. ATM, frame
relay, videoconferencing, computer-telephone integration, others.
Prospects for data equipment by category.
Is the wireless
market tapped out? Analysis of
cellular, PCS, paging, and other wireless technologies.
Competition among carriers. The
handset market. New technologies,
including 3G and Bluetooth. Prospects
for the wireless market.